Customer acquisition is often the primary engine of growth. Acquiring customers more efficiently allows companies to be more profitable, and to reinvest those profits into accelerating growth. We believe supporting our portfolio companies in this area is a tangible and impactful way for us to add value.
TCV executives and invited guests come together once a year in a collaborative setting. This group includes some of the world’s most sophisticated marketers from both the internet consumer and software fields.
Online customer acquisition is the lifeblood of consumer internet companies. We are fortunate to have a internet portfolio that includes some of the most advanced marketers whether their tactics are in the form of direct response, brand, product, PR, or pricing strategies.
We believe that innovation in go-to-market models is the single biggest sea change that will impact the software industry for the coming decade. These innovations have wide ranging implications on product, sales, and marketing processes. Implemented successfully, companies can and have disrupted large incumbents and built significant franchises. We assemble a group of companies that has each innovated at meaningful scale, and is pursuing a unique approach.
Companies named above include TCV current and former portfolio companies, as well as other past attendees. For a complete alphabetical list of TCV investments, click here