With more than 12 million customers, Nubank is Brazil’s sixth-largest financial institution by number of clients. The company’s first product, launched in 2014, is a no-fee credit card that is fully managed by a mobile app. In 2017, Nubank launched its proprietary loyalty rewards program (Nubank Rewards), as well as a digital account (NuConta) that is currently used by 8 million people. Headquartered in Brazil, Nubank opened offices in Mexico and Argentina in 2019. The company was recognized on Fast Company’s 50 Most Innovative Companies list in 2019.